Why have celebrity blogs and Web sites become so popular?
Hilton: Because of the immediacy of the media. Why wait a week to read something in boring People, or wait a day to read it in the newspaper, or wait several hours to watch it on Access Hollywood or Entertainment Tonight when you can read about it instantly online on my site? People have a thirst for this kind of information. I feed it for free. PRWeek: Are most of your stories driven by sources? Hilton: Yeah. I just posted an exclusive story about Teri Hatcher’s new boyfriend and it’s causing a little scandal on the Desperate Housewives’ set. I live in Los Angeles, and I know a lot of people, and all my friends are my sources and my sources become friends. I know a lot of people and I have a very useful address book. PRWeek: What kind of treatment do you get from the entertainment establishment? Hilton: It depends. I think and hope most of them enjoy it and get a kick out of it, and find it entertaining and informational. Some may not. Some may find me threatening because I speak the
