Why hasnt the self-directed IRA business been publicized?
Because of their efficiency and profitability, traditional IRA providers control about 96% of the IRA industry. Their huge marketing budgets allow them to maintain a strong public presence, although recent guerrilla marketing techniques through the national media are now giving much-needed exposure to the valuable self-directed service industry. The true self-directed industry has the remaining 4% share of the IRA market and is rapidly growing.
