Why has World Enduro Canada (WEC) taken the initiative to establish the CEC?
This is a great question. First, everyone has to understand one very basic concept, to stage great motorcycle events, organizers and promoters (WEC) need money. Everything costs money in order to do things right. Posters, advertising, timing systems, travel, materials, and infrastructure are some of the items one needs to spend money on to produce good quality events. People’s time also is of value. In order to raise money to stage quality events you need sponsors. Sponsors can only attach their name to events that meet or exceed current standards. WEC must address issues such as legality, land use, environmental, public perception, insurance and liability issues and safety standards in order to allow the sponsors the confidence that they can be involved in the CEC. It all boils down to Return on Investment (ROI) – sponsors will spend money on events if they can see ROI down the road. Motorcycle events must integrate into communities and not be run outside of normal society. The benefi
