Why has USAID launched a global branding campaign?
To ensure U.S. taxpayers are visibly acknowledged for the foreign assistance they finance. The new USAID identity (shown above) clearly communicates our assistance is from the American people. Q: Can branding requirements be waived? A: Yes. Mission directors currently have the power to waive branding requirements for contracts for security reasons, or if program materials are considered politically sensitive or inappropriate to mark, such as election materials. We are developing an official waiver form. But missions can issue action memos now to waive branding. Q: Do contractor reports have to follow the new branding guidelines? A: Yes. But section 7 of the Graphic Standards Manual (available at: www.usaid.gov/branding) is for professionally printed publications like brochures. Many contractors produce their weekly, monthly, quarterly, and even final reports in Microsoft Word. I am working with a number of contractors to create templates that follow our branding guidelines and also mee
