Why has the Twining packaging changed?
We’ve improved the packaging of our tea bags in three major areas: • Packaging Carton • Tea Segments – Allows you to find your teas easier and distinguish between product segments (Classics, Origins, Herbal, Green, and Flavoured). • Product Descriptor – Educational context to help you understand what to expect in each flavour. • Strength meter – Twinings is the first in the market to help consumers distinguish between different tea flavour strengths. The higher the number of leaves the stronger the tea taste (robust). • Recycled paper – All of our cartons and teabag tabs are made from recycled paper. • Envelope – New heat sealed envelopes allows for a fresher, longer lasting tea.
