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Why has the reward program for profile (personal interest survey) completion changed?

April 26, 2017changed completion profile program reward Survey

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Why has the reward program for profile (personal interest survey) completion changed?

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We took the previous group of longer personal interest surveys and re-grouped them into 15 (mostly) shorter ones to make completion as painless as possible for our members. The more personal interest surveys you complete, the better your chances of being selected for surveys that you qualify for. You’ll be awarded 100 points for each personal interest survey you complete. Unlike the previous bonus dollars awarded for personal interest survey completion, the points you earn are not tied to future survey completion. Any bonus dollars previously accumulated will remain in your account until redemption or expiration.