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Why has the reward program for profile completion changed?

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Why has the reward program for profile completion changed?

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We took the previous group of longer profiles and re-grouped them into 15 shorter profiles to make profile completion as painless as possible for our members. The more profiles you complete, the better your chances of being selected for surveys that you qualify for. You’ll be awarded 300 points for each profile you complete, plus an additional 2,000 points upon completion of all of the profiles. Unlike the previous bonus dollars awarded for profile completion, the points you earn for profiles are not tied to future survey completion. Any bonus dollars previously accumulated will remain in your account until redemption or expiration.

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