Why has the IT Group selected the CCRA booking option for its members?
Don: The CCRA consolidated booking portal, really is the only game in town. Other providers of hotel programs may offer a booking tool, however, it is still tied to the GDS system. The CCRA tool is stand-alone. Agents can access this one portal, and shop for rate options and more inventory. This is a long time coming, and I admire the perseverance it has taken to develop. With expanded rate options, in particular with pre-paid net rates, the value of hotel transactions increases for travel agents. Hotels are becoming as valuable as a tour package, and even approaching the commission levels seen in cruise bookings. Agents are starting to see that, and they are making the hotel booking a more vital part of their business. This is positive growth potential for hotels. Q: What impact can new booking tools have on hotel sales in the agency market? Don: I’ve observed a great deal of change over the years. The Internet makes booking processes both easier, and more complex. I am not sure how m
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- Why has the IT Group selected the CCRA booking option for its members?
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