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Why has The Coca-Cola Company decided not to market to children under 12 years of age instead of 15 or 16?

April 26, 2017age children Coca-Cola COMPANY decided market

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Why has The Coca-Cola Company decided not to market to children under 12 years of age instead of 15 or 16?

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Coca-Cola Company listened to you — parents and caregivers, as well as opinion leaders and other key stakeholders — and, based on that input, we concluded that under 12 was the appropriate age for our guidelines.