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Why has Roadpost introduced Brightroam to replace cell phone rentals?

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Why has Roadpost introduced Brightroam to replace cell phone rentals?

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Our cell phone rental solutions were ideal for international travelers when the cost of a GSM phone could be compared to the cost of an airplane ticket. Today’s low-cost GSM cell phones make owning a cell phone more cost-effective than a rental. To extend this benefit to our customers, Roadpost has introduced Brightroam, which offers you an international cell phone and international SIM card that can save you up to 80% on your calls. On your first trip with Brightroam, your cell phone costs will be about the same as you used to pay to rent a cell phone but your airtime rates for all calls will be lower. You can also keep the cell phone for use in future travels, resulting in still greater savings.

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