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Why has NADA decided to conduct the Dealer Attitude Survey exclusively online and no longer mail paper surveys to dealers?

April 26, 2017attitude conduct Dealer decided longer mail NADA online Survey

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Why has NADA decided to conduct the Dealer Attitude Survey exclusively online and no longer mail paper surveys to dealers?

1 Answer

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10 Posted

The online Dealer Attitude Survey is extremely popular with dealers. Even when paper surveys were being mailed, more than 70 percent of the dealers completed the Dealer Attitude Survey online. The move to an exclusively online survey will allow us to deliver the results faster, thus sharing your concerns in our meetings with individual manufacturers sooner.