Why has Marketing Artist chosen an ASP-model for its products?
An ASP is a company that is in the business of offering other companies an alternative to buying expensive software and hardware. ASPs, like Marketing Artist, offer other companies the chance to outsource their software needs. Instead of spending thousands of dollars on expensive software packages, servers, and IT personnel to support the software, Marketing Artist offers the business community a customizable, database solution as a subscription-based service. As many companies are finding out, there are numerous benefits to outsourcing software needs.
