Why has hypnosis exerted such a fascination among the public over such a long time?
It shows the inherent power and the great potential in the human mind. Some academic theoreticians have sought to explain it away in terms of everyday processes of role-taking and cognitive processes while other academics and researchers have rejected this socio-cognitive paradigm as only a partial and inadequate explanation of hypnosis. The power of hypnosis as evidenced by the results it produces has been the reason for its staying power among the public. More recently there has been a resurgence of interest in hypnosis in the medical and scientific community with much new research supporting the idea that hypnosis can produce psychological and neurological changes not predicted by a socio-cognitive model alone. We believe that hypnotherapy, properly used, is the most effective method yet discovered to draw upon the powerful subconscious resources of every person to enable them to live fuller, happier, more successful lives.
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