Why has Huddersfield Town not opted for a traditional commercial sponsor?
HTFC were approached by a number of possible commercial partners to sponsor their home kit, however they took the decision to explore a new avenue for the club by donating the sponsorship deal to a charitable organisation. It is simply about two significant Yorkshire icons coming together to help raise funds and awareness for the Yorkshire Air Ambulance. The Club secured a commercial deal for their away kit, which is sponsored by international pharmaceutical company Thornton + Ross.
