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Why has GenArts decided to offer license rentals?

April 26, 2017decided genarts license Offer rentals

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Why has GenArts decided to offer license rentals?

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GenArts Sapphire is the leading specialized visual effects software in the world and is used by the best artists and editors in the world as they tell today’s most compelling stories. This rental option will allow access by a much broader range of Adobe After Effects and Apple Final Cut Pro users who are keen to use Sapphire Plug-ins, but simply could not afford them before.