Why has DSL been so successful in penetrating the Italian video market?
A. There are several factors in Italy that have led to video service accelerating faster than in other parts of Europe. The first was access to premium content. The second is that Italy has a copper infrastructure that is very conducive to providing video services over DSL. The copper is relatively new, with ‘short loops’ that better lend themselves to a high bandwidth service like video. Video requires the higher range of what DSL technologies can deliver, particularly for more robust offerings such as multiple channels to a single home or high definition TV. Italians typically have a love of electronics, and the strong retail presence of DSL products, including set-top boxes makes it a popular purchase. Q:Is DSL too dependent on the renewal of older copper infrastructure? A. No. In fact, the ability to reuse existing infrastructure is one of DSL’s primary benefits. DSL technology has the ability to carry video in a lot of places in the world without any infrastructure upgrade whatsoe
