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Why has AT&T decided to open a retail store in a mall?

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Why has AT&T decided to open a retail store in a mall?

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So many of our products now you have to experience. It used to be just telephone service. Then it was just Yahoo. Now, Yahoo has expanded to all the services it has. Now there’s the integration of wireline and wireless, integration of your mobility through the EDGE network on Yahoo and Cingular. You really have to sit down and experience how all these things work together. No one really has the time to stand and figure out, ‘Now, how do I really share my directories, and how do I use this device so my wireless phone goes to my home phone?’ It’s all here together. As we evolve more toward Lightspeed – the fiber project which will launch fourth quarter this year and expand in the middle part of next year – you’re really going to have to experience this for yourself. It’s a relatively easy process. It’s simple. We’ve really focused on that. But you still want to sit there the first time and see how all this works together. What would AT&T have sold in a store 25 years ago? In 1980? Local,

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