Why grounded theory?
It is a methodology that has been used to generate theory in areas where there is little already known (Goulding, 1998). Its usefulness is also recognised where there is an apparent lack of integrated theory in the literature (Goulding, 2002). Grounded theory “adapts well to capturing the complexities of the context in which the action unfolds” (Locke, 2001:95) and emphasises process. In so doing it assist the researcher in retaining the link between culture, language, social context and construct (Gales, 2003). Therefore, grounded theory generates theory that is of direct interest and relevance for practitioners in that it analyses a substantive topic and aims at discovering a basic social process (BSP) which has the potential to resolve some of the main concerns of a particular group (Jones, 2002). Grounded theory “I have no data yet. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” (Si
