Why Grassroots Advocacy?
Increased competition for limited state resources requires a diversified approach to educate and engage decision-makers at the state and national level. Any effective strategy requires that all three components of your legislative strategy – direct lobbying, media relations, and grassroots advocacy – be coordinated and integrated together. Grassroots advocacy can effectively engage internal and external audiences to demonstrate public support for education funding. Constituents can provide a powerful voice in educating decision-makers about the value that your institutions provide. Moreover, their personal stories put a human face on your institution that can often get lost in direct lobbying efforts by government relations staff.
