Why go ga-ga over gaming?
The opportunity: Alok Kejriwal, founder and CEO, www.games2win.com, an online casual games site, says, “Computer and mobile are being increasingly used by the young and the future lies in them.” That is why games played on the PC, mobile and online have a great potential. “Gaming in India is still in its nascent stage as compared to sectors like IT, but likely to be a very large business,” says Venkat Mallik, managing director, Level Up! India, an online game publisher. According to the Animation and Gaming report by National Association of Software and Service Companies (Nasscom), 2006, the Indian gaming industry stood at nearly $48 million (Rs 192 crore) in 2006 and is poised to increase eight-fold to $424 million (Rs 1,696 crore) by 2010. However, the numbers are still small as compared to global figures. According to Nasscom, the worldwide gaming industry stood at $21 billion (Rs 84,000 crore) in 2006 and is expected to grow to $42 billion (Rs 1,68,000 crore) by 2010. Reasons for g
