Why get involved with Baldrige? (Reason #9) Because the celebrity is good for business.
Baldrige winners (and state award winners, and even those organisations which ‘champion’ the Baldrige approach) become community icons; visited, referred to, published in the business literature, and sought-after as employers. “Eighty five percent of financial analysts claimed they’d bought shares in a company because of the chief executive’s reputation celebrity bosses help to distinguish their companies from rivals by giving them a human face and they can use their store of respect to help dig their companies out of a crisis. The companies run by the top 10 most-admired bosses recovered almost four times faster from the recent market correction than those run by the least-admired ones.
