Why General Motors?
A pillar of Corporate America and at times a friend to the Hispanic community, G.M. wrote the book on “market share.” No market is more important to G.M. than the United States, where big sport utility vehicles and pickup trucks, along with returns from car loans, have driven profitability. But G.M.’s North American automotive operations reported a $1.1 billion net loss in the quarter in contrast to a $401 million profit a year earlier. Competition from Asian rivals like Toyota have weakened the grip of G.M. and the Ford Motor Company on the S.U.V. market. G.M.’s market share in the United States fell to 25.4 percent, from 26.7 percent a year ago. G.M. is vulnerable and clearly views its only increasing market being the Hispanic market. Witness Sueo Latino, the new national campaign to increase market share by directing its efforts to the Hispanic market. The Hispanic Goal The GM boycott will continue until Rusty Childress Buick looses its General Motors dealership. We will be promotin
