Why game shows?
“Charlie, tell them what they’ve won…” When you’re seeing a prize on a game show and hearing the announcer talk about it, you are actually witnessing a promotional advertising spot. The television show allots a certain amount of time for the promotion of prizes in exchange for the participating companies’ awarding of their products to the winners. You’re probably familiar with many of the companies who’ve taken advantage: Broyhill, La-Z-Boy, Ashley, Oneida, V-Tech, Collette Vacations, Shangri-La Hotels, Orbitz, Priceline.com, Hyatt, Marriott, American Airlines, Delta Air Lines, Sanyo, Royal Caribbean, The Home Depot, Best Buy, Macy’s…the list goes on and on. All of these companies have recognized the benefits of offering a prize on a game show in exchange for the on-air promotion of their product. Many of these companies became household names because of their promotional advertising on game shows. “Tivo-proof!” Promotional advertising occurs in the actual content of the show, not in t
