Why focus on supermarkets?
The days of buying your fish form a local fishmonger are over. Today, supermarkets sell the most fish – and it’s a massive amount. In the UK, the total retail market for seafood is worth £1.8billion a year, with nearly 90% of seafood sales made through supermarkets. Supermarkets have a massive of amount of power and influence on how the products they sell are caught or produced. If big supermarkets like Asda and Tesco start to demand only sustainably caught fish, the fishing industry and politicians will rapidly act to ensure that fishing practices are improved.
