Why focus on Southeast Asia?
A. It is still true that by far the greatest numbers of international students are coming to the United States from Asia. Asia represents a huge pool of potential students who want to study in the United States. Q. What were your goals for this tour? A. My goals were to increase the number of applicants to the Intensive English Communication Program and increase awareness among Asian students of the IECP as a quality program associated with a quality university. Q. What did you learn about the competition? A. Although I knew that Australia, Canada and Great Britain, with government support, were becoming strong competitors in international education, I was taken aback by the incredibly strong marketing presence they had in Asia: full-page ads in local newspapers, enormous billboards and storefront offices in educational districts and student neighborhoods. There is absolutely nothing comparable being done by American higher education or the U.S. government. Q. So what can Penn State do
