Why focus on achieving a high ranking on search engines?
Because 85 percent of all website traffic is generated by search engines and it has become the second most preferred online activity after email. The majority of all web traffic is driven by the three major commercial search engines – Google, Yahoo, and MSN (AOL’s search engine uses Google for its search results). In fact, these three account for about 80-90 percent of all search traffic. Various studies depict that most people prefer to click on organic search results rather than sponsored results by a very wide margin. And among the organic search or “natural” results, 90 percent don’t go beyond the first 30 results.
