Why Facilitate Online?
Online group interactions do not always “happen” spontaneously. They require care and nurturing: facilitation. The core of facilitation is to serve the group and assist it in reaching its goals or purpose. Some describe this role as a gardener, a conductor, the distributed leadership of jazz improvisers, a teacher, or an innkeeper. It can be this and more. Levitt, Popkin and Hatch, in their article “Building Online Communities for High Profile Internet Sites” wrote, “Communities are organic in nature and site owners can’t make them successful or force them to grow. As site owner can only provide the fertile ground on which a community may grow, and then provide some gentle guidance to help the group thrive. Much of the challenge in fostering an online community is social, rather than technical.” Decades of practice have confirmed this. We can create starting conditions, which are crucial. We can role model and describe processes to assist groups. But rarely can we construct a path that