Why Export To Japan?
With the highest per capita income and the second largest consumer economy in the world, the Japanese market presents exceptional opportunities to U.S. manufacturers. Japan is the second largest market in the world for U.S. exports after Canada. In 1990, the average Japanese consumer purchased $394 worth of American goods. This was $34 more than the average American purchased of Japanese goods. Per Capita Consumption of Imported Goods (1990) Japanese consumption of U.S. goods $394 American consumption of Japanese goods $360 Source: U.S. Department of Commerce With the gradual acceptance of the 5-day work week in Japan, the increasing leisure time has created a demand for more consumer products. Young, single, salaried employees have used their growing disposable incomes to travel abroad, leading to a heightened awareness of foreign products. These changes mean that your product will be entering an increasingly consumer-oriented market. Recently the Japanese government introduced effort
