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Why essentially launch yourself as a ready-to-wear designer, now?

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Why essentially launch yourself as a ready-to-wear designer, now?

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10

DK: It was a good time for me. When I started handbags, there was a gap in the market and I felt that all the needs weren’t being addressed. I felt the same thing again now. Yes of course not the best time with this economy, but, we do have buyers, people do buy our clothes, and I think we’re growing. It’s really more of a personal choice. I needed to do this in order to be able to grow in all the other areas we started – with the handbags and shoes – it was part of my personal evolution of where I wanted to be as a designer. Now more than ever, it’s relevant to have great design and great quality because people really are looking for that. In a way, the recession is good because a lot of unnecessary things will disappear…it makes room for better design and people will focus attention again on really important things. What about lower-priced design at stores like H&M and Target? DK: I think it’s really good. Not everyone can afford the high price points and I think it’s important to ha

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