Why don you have chapters that specifically address Cold Fusion, Active Server Page, Java Server Page, and PHP sites?
My editors and I made the decision not to go into detail about each of these technologies because we knew the book would have to reach a broad audience. Programmers and some web developers might understand complex code, but people in other fields might not. It helps to show simpler site layouts to better explain a concept than more complex examples. Based on the types of questions I receive at conferences, email, and other correspondence, I ultimately decided to explain the main question I get: why these types of sites can be problematic. Also, I find that programmers tend to focus more on workarounds than building a strong foundation. Without the strong foundation, search engine marketing tends to cost more in time and expense. No CFM, ASP, JSP, or PHP workaround, by itself, is a substitute for having a strong foundation. If you are interested in implementing CFM, ASP, JSP, or PHP workarounds to make your site’s URL structure more search-engine friendly please fill out our contact for
