Why dont you have a discount/carload price night? Why dont you give out/honor free passes?
We are required by our licensing agreements (legal contracts) with the film distributors to charge admission per person. Our admission prices must also be filed with, and agreed to by, the film distributors. No movie theatre can honor free passes in the first two weeks of a films run. Since we play first run product throughout the summer and rarely keep any movies for longer than two weeks, this restriction applies to us.