Why Don They Make Legos for Girls?
constructing buildings, to transportation vehicles, to complete theme parks, Lego sets and themes center around engineering skills, creativity, and both color and structure coordination. The disparity in Lego themes and sets is evident in Lego’s scope of products; consider that there are over thirty different ‘boy-themed’ sets on the market today, with only about three or four marketed specifically for girls. Lego sets for girls are found in the a girl’s bucket filled with doll-style figures and household themes, complete with tea parties and fashionable accessories. Castles are fairy-tale inspirations, with a limited focus on the actual building; the décor is the primary center of activity. Lego is appealing to boys for a variety of reasons; the themes of today’s Lego sets run from outer space and spacecraft, cars, the great outdoors, machines, computers, and high-tech buildings. Pirates, aquanauts, travel adventurers, ninja fighters, castles, and towns are some of the latest and grea
