Why don the colours match exactly?
Lots of things affect the way colours appear and so it is not always possible to get an exact match. Printing inks Spot colours (pantone) don’t match process colours (cyan, magenta, yellow and black). Spot colours are individually mixed. Using spot colours enables you to achieve special colours like metalics, and fluorescents. Process colours are used when you print in full colour. Tiny dots of various sizes are printed on the paper – these mixed dots make up the different colours. Process colours allow you to reproduce photographs. Spot colours and process colours (although you can get very close) will not match. Papers The same ink colours will look different when printed on different papers. Colours printed on a non-coated paper will look dull compared to the same colours printed on a coated paper, this is due to the non-coated finish of the paper allowing the inks to be absorbed. The same ink on different papers will not match. On-screen Colours you see on screen are not the same a
