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Why don spot colors on my proof from Rieck’s look exactly like the Pantone book swatches?

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Why don spot colors on my proof from Rieck’s look exactly like the Pantone book swatches?

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Our proofing system is profiled to match the CMYK builds of our printing presses and cannot duplicate spot PMS colors. Converting Pantone colors to CMYK during proofing may cause color shifts. However, your Pantone colors on press will match the Pantone solid-ink swatches exactly.

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