Why don I rank for a certain keyword?
Internet users have become increasingly sophisticated in the way they search for products online. In 2006, BZ Results recognized this change and shifted its keyword optimization strategy from being specific keyword centric to focusing on long tail keywords. This strategy change has paid off handsomely for our dealers. While those of us in the automotive industry would conclude that keywords X, Y and Z are the most important keywords to rank for, the reality is that consumers not familiar with the industry think differently. Our statistics have shown dealer websites receiving internet traffic from well over 6,000 keyword combinations in a 12 month period! If our strategy still focused on ranking for a handful of keywords, there is a good chance these dealers would have missed out on thousands of potential customers. Additionally, long tail keywords tend to more readily match the users search term, and statistically have a higher click through rate and lower bounce rate.
