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Why don’t Ecosia and the WWF purchase the rainforest?

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Why don’t Ecosia and the WWF purchase the rainforest?

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Purchasing a rainforest is only possible when the space is acutely threatened and the national government refuses any form of assistance. The WWF and other organizations have developed intense exchanges with the Brazilian authorities. The success of this strategy is observable. Brazil has put 43% of the Amazon under protection or designated it as indigenous habitat. The deforestation numbers in the Amazon have regressed since 2004. Some 19% of the Amazon has been irrevocably destroyed. The remaining 38% – two and a half million square meters – is greatly endangered. In order to save as much of this land as possible, it is important to work with local governments and to explain the importance of the rainforests, while giving local populations helpful economic perspectives and options.

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