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Why don Cowshed products use Artificial Colourings?

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Why don Cowshed products use Artificial Colourings?

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Artificial colours are listed as CI numbers on the ingredients list. They are used in many cosmetics to mask the natural colour of the product; making the product look more attractive. Artificial colours are synthetically made and are often difficult to bio-degrade. Cowshed’s products are artificial colour free as there is no aroma therapeutic benefits gained from artificial colours.

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