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Why don all customers help pay for the added costs of renewable energy?

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Why don all customers help pay for the added costs of renewable energy?

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Not all customers have the same interests and needs. Some are concerned about the environmental impacts of electricity generation and are willing and able to pay more for cleaner electricity. Others are interested only in paying the lowest possible price for electricity. NatureWise gives you the choice. People who prefer renewable energy can purchase NatureWise voluntarily in the amount they choose. Customers who choose not to purchase NatureWise do not pay any of the extra costs.

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