Why Domain Ownership is important for search engine rankings?
Increasingly, search engine optimization techniques are including some form of multiple domain ownership. It is common practice for orgnizations to register various domain names. This is often to protect brand names or provide a specific website address for individual products or services. These websites often contain high audience keywords and are connected to the organization’s primary website. With cost per click advertising rates increasing, many organizations are creating multiple domain names associated and linked to their corporate website. What is Domain Ownership and Nesting? Search Engine practitioners often purchase multiple websites and ‘nest’ these websites. Nesting where a cluster of like named generic domains containing high audience keyword content are linked to each other. Nests have been used by Search Engine copywriters to provide additional links and generate traffic to a main destination website. How SearchForecast assists in Domain Ownership and Nesting for Search
