Why doesn Wallop! OnDemand incorporate automated media monitoring into its solution?
Good question – here’s the thing about any type of automated data-feeding, you still need to have a certain amount of manual supervision to make sure you’re getting quality data. Automated monitoring sometimes pulls irrelevant coverage, and it may not capture all the coverage that is truly important. This means a lot of time is spent deleting irrelevant coverage, as well as going out to look for missing coverage. You actually end up “monitoring” your automated monitoring, otherwise your analytics and reporting won’t be accurate. We think it makes more sense to do things once and do them right – meaning diligently enter coverage manually and you won’t have to constantly go back to delete and add coverage.
