Why doesn’t The NewStandard accept funding from advertisements?
One of the most explicit differences between The NewStandard and the commercial media is The NewStandard’s policy on advertising. The NewStandard accepts no advertising. The result is a news resource with the independence to accurately report corporate activities without fear of losing revenue. By rejecting revenue from advertisements, The NewStandard gains the freedom to choose its own target audience instead of having it dictated by advertisers’ desire to reach certain types and numbers of eyeballs. Unfortunately, every revenue option has a downside. Ad-driven media operations sell users, – subscribers, visitors, readers, viewers, etc – to other companies. That’s what advertising is all about: the selling of audiences. While advertising is perhaps the most popular way media institutions have found to provide content at seemingly no charge, if you look closely, you’ll find all ad-driven media outlets are influenced by the commercial institutions on which they depend, not least in dete
