Why doesn’t the Fund operate year-round?
Yes. Although our public fund-raising campaign runs from mid-November through mid-January, we welcome contributions throughout the year. We hold the money for distribution to our partner agencies during the holiday period. That is when they need it most, at the end of the year when the cold creates greater hardships and budgets are ending. Our campaign runs during that same period because that’s when people open their hearts in a special way to the needs of others. We believe a holiday appeal is the most effective way of focusing their attention on the less fortunate.
