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Why doesn the Athletic Department stabilize its finances primarily by cutting its budget, rather than building enclosed seating or requiring donations for preferred seating?

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Why doesn the Athletic Department stabilize its finances primarily by cutting its budget, rather than building enclosed seating or requiring donations for preferred seating?

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Cutting costs and imposing strict controls on expenses were the first approaches the department took to address its financial challenges. However, many costs continue to rise including scholarship support for student athletes, salaries for coaches and staff, and the costs of deferred maintenance and necessary renewal of our aging facilities. In addition, the University community including our alumni and fans has made the strong commitment to support 25 varsity men’s and women’s sports at a national level of competition. The Preferred Seating Program allowed us to stabilize our operating budget and live up to this commitment.

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