Why doesn Southwest Airlines fly to Billings?
Southwest Airlines is one of the few airlines that does not use a hub and spoke strategy. They in fact offer point-to-point service in larger urban markets. Since Southwest is a point-to-point carrier, the location of the airports that they provide service out of is very critical to them. Typically they will not even consider a location unless the airport is doing well in excess of 1,000,000 passenger boardings per year. Since Billings only has approximately 450,000 passenger boardings per year, Southwest does not have any interest in coming here in the foreseeable future. Simply stated, our market is not large enough.
