Why doesn SHIMMER tape more frequently?
The bottom line is, women’s wrestling is a niche product. With as much wrestling as is currently available on free television as well as on DVD these days, there isn’t a big enough market to support more than 6-8 new DVDs of a women’s wrestling product over the course of a year. From a financial standpoint, SHIMMER cannot take the risk of flooding the market with so many DVD releases that the majority of our fans couldn’t afford to purchase all of them. We need strong sales numbers for each and every DVD we produce in order to remain in operation, so we limit the number of new releases each year.
