Why doesn SCI FI have… [insert popular show]?
Some common reasons might be: • The show has been licensed by another cable network, is in a syndication window and airing on local stations nationwide, or is simply not available for licensing at the moment. • Some cable networks may own the current license term for your favorite show even though they are not airing it. • Shows may be kept on the shelf until they are needed, or have been put on the shelf due to poor ratings performance. Other reasons may be budgetary or strategic: If, for a given show, ratings estimates are low and/or the target demographics don’t fit the Channel, SCI FI may decide not to acquire that program.