Why doesn Niman Ranch produce only grass fed beef?
Contemplating grass fed beef might conjure up pastoral images, but in fact much of the cattle marketed today as “grass fed” spend their time in feedlots or feed yards being fed large amounts of hay, rice bran, almond hulls, and other assorted feeds that the USDA allows to be called “grass.” Our cattle are raised on pasture, spending an entire grazing season with their mothers. We finish our beef cattle on grain because doing so produces the best quality, which is always our objective. Niman Ranch cattle go to slaughter in peak condition, when they have stored the maximum amount of intramuscular fat that results in superbly flavorful and tender beef.
