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Why doesn’t negative campaigning work like it used to?

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Why doesn’t negative campaigning work like it used to?

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Instead, the audience booed, critics winced and once again the New York senator’s attempt to demonize her rival fell flat, another illustration of how 2008, at least so far, is the year that negative campaigning just doesn’t work as it once did. “It looks like people are just burned out on that stuff,” said Peter W. Schramm, the executive director of the Ashbrook Center for Public Affairs in Ohio.

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