Why doesnt Mediacom just pay BTNs exorbitant demands?
Polls conducted by the Cedar Rapids Gazette and WHO TV and a survey of our own customers conducted by Vernon Research Group show that BTN is a niche network with limited appeal. The research supports that the vast majority of Mediacom customers do not want to pay the price that BTN is demanding for this channel. In addition, the BTN core market includes the entire states of Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, Pennsylvania and Wisconsin. However, the Cyclone faithful dominate the marketplace in Ames, IA. In South Bend, IN, the Fighting Irish of Notre Dame are the clear favorite. In Cincinnati, OH, fan loyalties are split between two cross town rivals, the Cincinnati Bearcats and the Xavier Musketeers. With teams like the Pitt Panthers, St. Joe Hawks, Temple Owls and Villanova Wildcats, Pennsylvania is flooded with teams that have loyal followings. Despite the fact that BTN demands it, Mediacom cannot simply ignore the fact that there are other fans of other conferences l
