Why doesn Enagic® sell their water processing devices at retail locations?
To keep the price of their processing devices down, Enagic® does not operate retail locations or sell their equipment at department stores. Selling at retail locations would require the company to spend millions of dollars on advertising and other expenses even before they sell any water processors. This is a huge risk. With direct sales, marketing costs are lower, and the company does not pay out any marketing expenses until AFTER each processor has been sold. As a result, the company can put more money into quality components and make products more affordable to consumers.
